Hi, I'm Hans. In my free time, I like to scare off burglars with tech gadgets 😄

Ever since I was a little boy, I've always been coming up with clever solutions.

It started with something funny, like this:

I tied a string to the doorknob of my bedroom. Whenever my parents unexpectedly entered my room, the string would trigger a message on my Walkman telling them to leave my room.

Many years later, I developed something similar.

This system wasn't for my parents, but for burglars.

And this time, instead of a string and a Walkman, I used an alarm and...

See for yourself:

As you can see, I've been using technology my whole life to get things done.

To me, technology is simply a tool for achieving goals.

Dashboards provide insight and clarity into your KPIs, marketing, and sales, ensuring you stay on top of your business.
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A.I. helps take work off your hands, making processes more efficient.
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And cameras? They capture moments, just as I did during my time as a video producer. (More on that below.)

When I was 16, I went to the United States for a gap year.

I stayed with a host family in Washington state, near Seattle. A beautiful place, full of wonderful memories. Memories you want to capture.

That's where my interest in photography and videography began — something I knew I wanted to pursue further.

From passion to business

Upon my return to the Netherlands, I started studying Audiovisual Media at the University of the Arts in Hilversum.
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I ended up working as a video producer for 10 years, both locally and internationally. I worked with a wide range of clients, from large corporations to smaller businesses, and with well-known figures as well as those less in the spotlight.

I found myself on Turkish boat cruises, giant cranes, and everything in between.

It was an amazing experience.

Although I enjoyed making videos, I quickly realized that entrepreneurship is much more than just that.

It also involves marketing, proposals, sales, project management, time tracking, KPIs, and more.

Eventually, I found myself spending more time optimizing and automating the client experience than actually making videos.

Not because I had to, but because I genuinely enjoyed it.

I discovered that I really enjoy continuously searching for smarter systems, processes, and methods to create the best experience possible.

This is something I've been doing for other entrepreneurs since 2018.

In addition to being your strategic partner for systems and processes, I’m also ‘just’ Hans van der Klok.

Someone with a passion for exploring the world. For technology. For photography. For music. And, of course, especially for my family.

A few fun facts about me: